Marketing+&+Promotion

Idea: Create a general flier template, and personalize a flier for each chapter in the region. Get each chapter president on board to promote the conference, and have them send us an estimate of how many fliers they will realistically be able to distribute. Packages of fliers can be mailed out to each chapter.
 * Updated press release (09.10.09) - Kateri**
 * FLYERS: distribute to your heart's content...**

Primary focus in marketing should be on each chapter's home school, with secondary focus on other colleges/universities in the area that include a music industry program. We should encourage each chapter's e-board to develop a strong online and physical presence at their school, and we should check up on each chapter frequently to get status updates on their marketing efforts. --Luke (9.1.09)

A few thoughts to get things rolling.... please add in thoughts, comments, concerns, etc.


 * Target audiences:**

Primary focus in marketing should be on each chapter's home school, with secondary focus on other colleges/universities in the area that include a music industry program. We should encourage each chapter's e-board to develop a strong online and physical presence at their school, and we should check up on each chapter frequently to get status updates on their marketing efforts.


 * USPs:** (Unique selling points)

(what are we selling from a student's perspective?)

1) Potential interns or future employees 2) Ability to market goods, services, products, etc., to musicians and students
 * What do sponsors receive:** benefits (who will be there, why is audience of interest to sponsors, etc.)


 * What are our low and high attendance targets** (budget for lower, but market like crazy to get higher)

The Poly Post - http://www.thepolypost.com/ Inland Valley News - http://www.inlandvalleynews.com/ivn/ The Press-Enterprise - http://www.pe.com/ Inland Valley Daily Bulletin - http://www.dailybulletin.com/
 * Possible Media Outlets to contact:**


 * A broad range of CA college newspapers:**

Azusa Pacific [|The Clause] Bakersfield College [|The Renegade Rip] Cal Poly-Pomona [|The Poly Post] Cal Poly-San Luis Obispo [|Mustang Daily] Cal State-Bakersfield [|Runner] Cal State-Chico [|Orion] Cal State-Fresno [|Bulldog Newspaper] Cal State-Fullerton [|The Daily Titan] Cal State-Long Beach [|Forty-Niner] Cal State-Northridge [|Sundial] Cal State-Sacramento [|State Hornet] Cal State-San Marcos [|Pride] Cerritos-Norwalk [|Talon Marks] Chaffey College [|The Breeze] Citrus College [|The Clarion] Cuesta-San Luis Obispo [|Cuestonian] Cypress College [|The Cypress Chronicle] De Anza College [|La Voz] Foothill College [|The Sentinel] Fullerton College [|The Hornet] Glendale Community College [|El Vaquero] La Verne [|Campus Times] Long Beach City College [|Viking] Loyola Marymount [|Loyolan Online] Mills College [|Mills College Weekly] Orange Coast College [|Coast Report] Pasadena City College [|PCC Courier] Pepperdine-Malibu [|Graphic Weekly] Pomona College [|The Student Life] Santa Clara [|Santa Clara] UC-Berkeley [|Berkeleyan] UC-Berkeley [|Daily Californian] UC-Davis [|California Aggie] UC-Irvine [|New University] UC-Los Angeles [|Bruin] UC-Riverside [|Highlander] UC-San Diego [|UCSD Guardian] UC-San Francisco [|Daybreak] UC-San Francisco [|Synapse] UC-Santa Barbara [|Nexus] UC-Santa Cruz [|Currents] Univ of Southern California [|Trojan] University of San Diego [|The Vista]


 * Make pricing options simple to understand:**

How about just 4 separate buttons on our registration site once it goes up? Clicking on the link could take you directly to the paypal page with the amount specified. Of course, it would look better than this, but it's just an illustration of what I'm talking about.


 * Track sign ups in near real time? -** If we're using paypal, won't we get a confirmation from every payment?

Luke, I like this idea. Do you think PayPay should be our only method of payment? I asked Ellie to draft a registration form with the above information. I think it would be a good idea to have a downloadable form just in case certain attendees want to pay with check or money order. For example, we had that issue with the national conference when wanting to pay for a large group. We can use our MEISA Mailbox at the Office of Student Life as our mailing address. (--Kateri Lirio 09.02.09)

Felipe looked into it: //I just called different people in the University about setting up an account for the conference to handle registration. I spoke to Eliane at Business Services. They can't do it because they only take check or cash - there's no way to link electronic payments with them - so she suggested I try Foundation. According to the admin person I talked to (her name was Debbie) any account we try to set up through Foundation has to be approved by the Dean of our college first. However, accounts through Foundation are ongoing accounts, not usually for one time use. She also suggested checking with CLASS to see if we could set up a sub-account for the conference under the college. Dr. Kopplin, would you or perhaps Dr. Levine know how this might work?// //(Kateri Lirio 09.02.09)//

Hey Guys, I think Dr. K said MEIEA National wants to handle the reg service online, if so, we just need them to dump a report to us 2x a week and each night as we get closer so we can have a count and make name badges.... dave, is that correct?? -- KH (9.2.09)

1) Are they planning to take a cut from the registration fees for providing that service? 2) I think we should get updates more frequently than that, if possible. (Especially as we get closer to the conference.) We will need to be able to make adjustments to our reservations if the number of registrants is greatly outside our predictions. --Luke (9.2.09)