Proposal+(Draft)

Below is the proposal that was sent to MEIEA on August 26, 2009. --Kateri

If we have an updated version of this, please let's post it soon. -- KH

It's been taking longer than expected to secure a date for the conference, so let's submit the proposal with a few "ideal dates". Below is a working document of the proposal that we will be sending out to MEIEA by way of Ava Lawrence (faculty liaison). Look over all information and make any suggestions in **red. Also, we need to send this off to MEIEA ** //ASAP//  //for approval so they're not in the dark about our plans. Can anyone make a conference call on Thursday, August 20th at 2pm? If so, UOP, can you set this up?// //I think we should be able to send off the proposal by the following day, Friday, August 21st.// - Kateri Lirio (11 August 2009 @ 3:12AM) //**---2009 MEISA Western Regional Conference Proposal (STATUS: SENT TO MEIEA)---**//

2009 MEIEA/MEISA Western Regional Conference

//“The Musical Entrepreneur”// 
 * __[Contents]__**
 * [Mission Statement]**
 * [Contact Information]**
 * [Description of Conference]**
 * [Conference Staff]**
 * [Budget Outline and Request]**

Proposal
 * [Possible Sponsors]**

 = Mission Statement = The 2009 MEISA Western Regional Conference hosted at Cal Poly Pomona University, will provide its region’s chapters with an opportunity to learn from a variety of speakers and industry professionals mainly residing in the Greater Los Angeles Area. The advantageous location of this conference will allow students to further enrich their professional network and develop their educational interests. = =

= Contact Information = Cal Poly Pomona and the University of the Pacific will collaborate in the planning and execution of the conference. __Faculty Advisors__  **Cal Poly Pomona** Dr. Dave Kopplin  __MEISA Officers__  **Western Regional Representative** Kateri Lirio <span style="font-size: �212� �83� (949) 439-4915 Kateri Lirio, //President// Luke Bennett, //Vice President// Ellie “Keylime” Brennan, //Secretary// Angela Min, //Treasurer// Danny Lyerla, //Director of Public Relations// (cppmeisa@gmail.com)
 * Cal Poly Pomona**

Jordin Harris, //President// Shari Reed, //Vice President// Shannon Moore, //Secretary// Samantha Perry, //Co-Treasurer// Noely Gonzales, //Co-Treasurer// Blythe Nelson, //Marketing// Isaac Lopez, //Marketing// (pacificmeisa@gmail.com)   = =
 * University of the Pacific**

= Description of Conference = Out of the proposed dates below, the majority of the conference events will occur on Saturday. There will be a dinner and mixer with student entertainment on Friday, the evening prior.  **Dates** November 13 and 14

6-9pm, //Friday (evening mixer)// 7am-5pm, //Saturday//  Cal Poly Pomona Music Department and Kellogg West 3801 W. Temple Ave Pomona, CA 91768
 * Times**
 * Location**

Kiff Gallagher (PeaceLabs, Inc.) Marilyn Bergman (ASCAP) Jamie Tworkowski (To Write Love On Her Arms)
 * Possible Keynote Speakers**

Four out of the five panels will be chosen depending on availability of speakers and relevancy to current music industry issues and topics. Questions will be prepared to facilitate the discussion.
 * Potential Panels and Speakers**

“Video Game Music – The Evolution of an Industry”, //Panel Discussion// //The panelists will provide a snapshot of various realms of music in the video game industry. Representatives from diverse companies will compare and contrast personal experiences, strategies, and emerging trends in their respective areas of expertise.// __Possible Panelists:__ Jack Wall (composer), Tim Schafer (Creative Director-Brütal Legend), Andrew Lee (Founder/CEO Jam Legend), Isaac Shepard (Reflexive Entertainment), Harmonix Studios __Moderator:__ Anthony Bruno (Billboard)

“DIY Touring – How to Plan and Manage a Successful Tour”, //Panel Discussion// //Panelists to include experts in concert production, talent buyers, managers, artists who have managed their own tours, and other individuals involved in touring. The panel will attempt to provide tips and strategies for up-and-coming artists who are trying to expose their music to a wider audience.// __Possible Panelists:__ Shaynee Gordy (previously of Goldenvoice), Jon Halperin (Talent Buyer, Glass House), Lady Danville (Band) OR One Silver Astronaut (Band) __Moderator:__ Martin Atkins (Lecturer, Author: Tour Smart)

“Artist Development: How to Build the Image of a New Artist”, //Panel Discussion// //Developing the overall appeal of an artist from the perspectives of musicality and marketability, finding a balance between these two areas, and establishing a plan for individual success.// Possible Panelists: John Wooler (producer), Mike Savage (Manager: Meiko, other artists), Mia Crow (Manager: Visionworks), Publicist (Vagrant Records), Shawn Carrano (The Artery Foundation) Moderator: Dr. Dave Kopplin (CPP) “Music Activism”, //Panel Discussion// //The panel will take a look at non-profit music corporations with a focus on activism from the perspective of established artists and industry professionals. Panelists will share their personal and professional experiences and the missions of the businesses they represent.// __Possible Panelists:__ Marilyn Bergman (ASCAP), Mike Park (Plea for Peace), Kiff Gallagher (MusicCorps), Boots Riley (The Coup), Jamie Tworkowski (TWLOHA), Tom Morello or Serj Tankian (Axis of Justice) __Moderator:__ Keith Hatschek (UOP)

"Concerts, from the Beginning", //Panel Discussion// //Panelists will focus on the beginnings and rise of their companies and how their entrepreneurial mindsets have paved the way for their successes as industry professionals. They will also delve into how their companies are evolving to fit in today’s new music economy.// __Possible Panelists:__ Pasquale Rotella (Insomniac), Chang Weisberg (Guerilla Union), Michael Rapino (Live Nation), Paul Tollett (Goldenvoice) __Moderator:__ Veronica Amador (CPP/The Noise Academy)

In addition to the panel discussions, workshops will be held throughout the day.
 * Workshops**

“Recording and Production: Tips and Tricks”, //Workshop// //This workshop will feature tips and tricks in recording and production from the perspective of Digidesign representative(s), with a focus on Pro Tools software.// __Presented by:__ Digidesign representative TBD

"Land the Job with Confidence", //Workshop// //This workshop formulated by the Cal Poly Pomona Career Center will guide music industry students to land prospective internships and jobs mainly through strengthening interviewing skills.// __Presented by:__ Cal Poly Pomona Career Center representative TBD

Refreshments will be available throughout the day and a buffet lunch will be provided on Saturday. Other meals will be the responsibility of attendees, and we will try to obtain discounts from local restaurants and vendors.
 * Miscellaneous**

A cookout will be held on Friday evening as attendees arrive; food and drinks will be provided, along with a showcase of local student musical talent.

An online songwriter competition will be held leading up to the conference, with the winner being announced at the conclusion of the conference.

= Conference Staff = Each department will have a University of the Pacific executive board member(s) paired with a Cal Poly Pomona one. Faculty and alumni will also be involved in advisement and planning. Conference Coordinators – **//Dr. Dave Kopplin (CPP) and Keith Hatschek (UOP)//** //Logistics-// **Luke Bennett (CPP)** Registration - **//Ellie Brennan (CPP)//** //Public Relations **-**// **Blythe Nelson (UOP)** Webmaster/Graphic Designe**r - //Danny Lyerla (CPP)//** //Treasurers **-**// **//Angela Min (CPP),//** **Samantha Perry (UOP), //Noely Gonzales//** **(UOP)** Hospitality (Accommodations and Transportation) – **//Kari Cheng (CPP)//** //Songwriting Competition – **Kateri Lirio (CPP)**// //Sponsorship **– Felipe Orozco (CPP)**// //Panelist Liaison **- Jordin Harris (UOP)**//

//Alumni advisement: **Veronica Amador, Sheryl Santiaguel, Jonathan Yost, Akiko Moritake, Felipe Orozco, Kari Cheng, Yvette Martinez**// = Budget Outline and Request  updated 08.26.2009  =
 * Expenses: || Item: || Amount: ||  ||   ||   ||   ||
 * Location Expense ||  ||   ||   ||   ||   ||   ||
 * Location Expense || Music Building (24) || $0 ||  ||   ||   ||   ||
 * || Equipment || $200 ||  ||   ||   ||   ||
 * Total Location Expense ||  || $200 ||   ||   ||   ||   ||
 * Meal Expense ||  ||   ||   ||   ||   ||   ||
 * || Cookout || $200.00 ||  ||   ||   ||   ||
 * || (Friday Mixer) ||  ||   ||   ||   ||   ||
 * || Los Olivos Catering || $878.00 || >>>>>>>>> |||| 80 @ $10 + tax (9.75%) ||  ||
 * || (Buffet Lunch) ||  ||   ||   ||   ||   ||
 * Total Meal Expense ||  || $1,078.00 ||   ||   ||   ||   ||
 * Speakers Expense ||  ||   ||   ||   ||   ||   ||
 * || Keynote Speaker || $0 ||  ||   ||   ||   ||
 * || (Honorarium) ||  ||   ||   ||   ||   ||
 * || Speaker Gift Baskets || $900 || >>>>>>>>> || 30 @ $30 ||  ||   ||
 * || Speaker Parking Passes || $150 || >>>>>>>>> || 30 @ $5 ||  ||   ||
 * || Speaker Contingency || $800 ||  ||   ||   ||   ||
 * Total Speakers Expense ||  || $1,850 ||   ||   ||   ||   ||
 * Other Expenses ||  ||   ||   ||   ||   ||   ||
 * || Program design || $0 ||  ||   ||   ||   ||
 * || Program printing || $300 ||  ||   ||   ||   ||
 * || Conference t-shirts || $128 ||  ||   ||   ||   ||
 * || Additional supplies || $150 ||  ||   ||   ||   ||
 * || (nametags, pens, etc.) ||  ||   ||   ||   ||   ||
 * || Posters and flyers || $350 ||  ||   ||   ||   ||
 * || Hospitality || $250 ||  ||   ||   ||   ||
 * || Songwriting Contest Prize || $525 ||  ||   ||   ||   ||
 * Total Other Expenses ||  || $1,703 ||   ||   ||   ||   ||
 * Total Estimated Conference Expenses with 10% contingency || $5,314.10 ||  ||   ||   ||   ||
 * Income: || Item: || Amount: ||  ||   ||   ||   ||
 * Registration || MEIEA Member || $350 || >>>>>>>>> || 5 @ $70 || early registration ||  ||
 * || MEISA Member || $3,000 || >>>>>>>>> || 60 @ $50 || early registration ||  ||
 * Total Registration Income ||  || $3,350 ||   ||   ||   ||   ||
 * Sponsorship || Cal Poly Pomona ||  ||   ||   ||   ||   ||
 * || (Class Council) || $1,500 ||  ||   ||   ||   ||
 * || (Administrative Fund) || $900 ||  ||   ||   ||   ||
 * || MEISA Grant || $500 ||  ||   ||   ||   ||
 * || Gold || $500 || >>>>>>>>> |||||| includes program advertisement space ||
 * || Silver || $480 || >>>>>>>>> |||||| includes program advertisement space ||
 * Total Sponsorship Income ||  || $2,380 ||   ||   ||   ||   ||
 * Program Advertisement Space |||| (Non-Sponsored Advertisers) ||  ||   ||   ||   ||
 * || 1/2 page advertisement || $150 ||  ||   ||   ||   ||
 * || 1/4 page advertisement || $90 ||  ||   ||   ||   ||
 * Total Advertisment Income ||  || $240 ||   ||   ||   ||   ||
 * Total Estimated Conference Income || $5,970 ||  ||   ||   ||   ||
 * Projected Project ||  ||   ||   ||   ||   ||   ||
 * |||| Total Estimated Conference Income ||  || $5,970 ||   ||   ||
 * - |||| Total Estimated Conference Expenses || - || $5,314.10 ||  ||   ||
 * |||| Total Estimated Conference Profit ||  || $655.90 ||   ||   ||
 * Program Advertisement Space |||| (Non-Sponsored Advertisers) ||  ||   ||   ||   ||
 * || 1/2 page advertisement || $150 ||  ||   ||   ||   ||
 * || 1/4 page advertisement || $90 ||  ||   ||   ||   ||
 * Total Advertisment Income ||  || $240 ||   ||   ||   ||   ||
 * Total Estimated Conference Income || $5,970 ||  ||   ||   ||   ||
 * Projected Project ||  ||   ||   ||   ||   ||   ||
 * |||| Total Estimated Conference Income ||  || $5,970 ||   ||   ||
 * - |||| Total Estimated Conference Expenses || - || $5,314.10 ||  ||   ||
 * |||| Total Estimated Conference Profit ||  || $655.90 ||   ||   ||
 * Projected Project ||  ||   ||   ||   ||   ||   ||
 * |||| Total Estimated Conference Income ||  || $5,970 ||   ||   ||
 * - |||| Total Estimated Conference Expenses || - || $5,314.10 ||  ||   ||
 * |||| Total Estimated Conference Profit ||  || $655.90 ||   ||   ||
 * Projected Project ||  ||   ||   ||   ||   ||   ||
 * |||| Total Estimated Conference Income ||  || $5,970 ||   ||   ||
 * - |||| Total Estimated Conference Expenses || - || $5,314.10 ||  ||   ||
 * |||| Total Estimated Conference Profit ||  || $655.90 ||   ||   ||

= Possible Sponsors = To cover some costs of the conference, national and local sponsors will be approached.


 * __National__: AEG Live, ASCAP, NAMM Foundation, The Recording Academy (GRAMMY U), Ernie Ball, Fender**
 * __Local:__ Guerilla Union, Racket Magazine The Noise Academy, local food restaurants/vendors, etc.**